DoSomething.org x TargetTag | The 5 Actions Challenge
DoSomething.org teamed up with TargetTag in December 2018. The main partnership goal was to increase awareness within Gen Z of Target’s Instagram magazine, TargetTag. DoSomething created a campaign called The 5 Actions Challenge in which each day, young people received a new volunteer challenge around different causes.
I was tasked with creating an Instagram-specific strategy for how DoSomething would be announcing each day’s challenge. The idea was for us to post each day in a Tile as well as have our Creators announce the challenges via Instagram Story takeovers.
Role: Creative Director + Instagram Strategy
Photography by Christopher Alfonso.