TargetTag _ Cover Image Select.JPG x TargetTag | The 5 Actions Challenge teamed up with TargetTag in December 2018. The main partnership goal was to increase awareness within Gen Z of Target’s Instagram magazine, TargetTag. DoSomething created a campaign called The 5 Actions Challenge in which each day, young people received a new volunteer challenge around different causes.

I was tasked with creating an Instagram-specific strategy for how DoSomething would be announcing each day’s challenge. The idea was for us to post each day in a Tile as well as have our Creators announce the challenges via Instagram Story takeovers.

Role: Creative Director + Instagram Strategy

Photography by Christopher Alfonso.

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